Kolkata: With the new movie, Kaahani in theaters Vidya Balan is riding on a new high. The film is essentially feminist and strongly portrays the role of a vindictive woman seeking remedy for the wrongs done to her. That said the news that Vidya Balan will be the new brand ambassador Kolkata along with the King Khan is not exactly surprising. The movie with shot in Kolkata and has been directed by Bengali filmmaker Sujoy Ghosh. Earlier Vidya had acted in Parineeta by directed by Pradeep Sarkar. Kahaani simply intensifies the bond she already had with the city.
Vidya herself proclaims Kolkata to be one of her favorite cities in the world. Her best friend Raima Sen is a Bengali and the two often speak in Bengali with each other. Thus with Vidya’s soul connect to the city the decision seems obvious. Shah Rukh Khan, who owns the home IPL team Kolkata Knight Riders, was announced to be the brand ambassador of Kolkata earlier this year. This announcement, which comes soon after that, has some people thinking. Again, could there be a better choice for a city that celebrates the power of woman than Vidya Balan as its global face?