Madhuri Dixit, ambassador of Bush Foods’ basmati rice

New Delhi: The Bollywood diva Madhuri Dixit cannot get enough attention since her comeback, for all the right reasons. This time, we will have the honor of seeing Madhuri in the role of the ambassador of Bush Foods’ basmati rice brand – Neesa, as an official from the company stated.

Madhuri will soon be the global face of the Neesa brand. A print campaign and a television ad will soon be launched, both featuring the Bollywood star. The chairman and managing director of Bush Foods, Virkaran Awasty made an official statement to the press this Saturday, announcing the new collaboration.

Madhuri confirmed the deal, adding that she could not be more delighted to be associated with the company and the Neesa classic basmati rice. None of the parties divulged their endorsement fees or the terms of the contract. Awasty simply stated that the company has allocated ‘a significant amount’ for the promotion and marketing. He added that the target is a turnover of Rs. 770 crore. We cannot wait for the commercial to come out!

Add Comment