Multiple releases yet again and expectedly, the business got divided. ‘Ragini MMS’ took the lead amongst new releases. No Producer has the guts or courage to release a movie on any “Friday the thirteenth” because superstition holds it to be a day of bad luck But courageous producer Ekta Kapoor has chosen the same day (13th May) for the release of her upcoming horror/thriller film titled ‘Ragini MMS’. Probably this is because the movie is also seems to be based on superstition and/or horror. ‘Ragini MMS’, a film that fuses horror and titillation, managed to get decent seat bums in theatres.
On its opening day on Friday May 13, MMS Ragini got a 20 to 25 percent response in the morning shows but the occupancy increased to 40 percent in noon shows. The evening shows are likely to show much better results and the Day 1 occupancy is expected to be in 65%-75% range, looking at the positive trends The film is said to be doing particularly well in Mumbai and its collection is likely to pick over the weekend. Since the film has been made on a skimpy budget it will manage to easily recover its costs.