Amazing reviews and the urban subject seems to have done no good to the box office collections of Shanghai. Many had predicted that the movie will do well in the multiplexes but it has indeed failed to register its presence. The makers will have some relief explaining themselves as the 2 major reasons for the flop show are quite evident – 1) The huge command of Rowdy Rathore at the Box Office Scenario, 2) EURO 2012.
Shanghai was never expected to do well at single screen theaters so the 25% occupancy rate wasn’t that surprising however, the 35-40% occupancy in multiplexes broke the backbone of its box office collections. Positive reviews and an urban subject should have actually helped the movie in cities. However, even the city crowd, or so it seems, is busy either watching Rowdy Rathore or EURO 2012.
Shanghai might win many awards at the different award shows of this year but it is a commercial failure. First day collections are expected to be close to 2.20 crores.