Dhoom:3 Gets A Record-Smashing Start


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When the genius-duo, Aamir Khan and Aditya Chopra announced that this year will end with a Dhoom, they meant it. Not just as a movie but business-wise too, Aamir’s version of Dhoom is historic! Full Aamir Khan style – Perfect!

Collecting 30 cr nett, as per early estimates, on Day 1, it has topped the anticipation it had created. It is to be noted that while other biggies usually release on a full on semi-holiday, ‘Dhoom:3′ had opted for a working Friday. The spectacularly shot movie has smashed all the previous records for a non-holiday opener.

Collections in Delhi/UP and East Punjab have been marvelous, banging all the earlier records down.

Aamir Khan, whose last movie, ‘Talaash’, couldn’t generate a business of even 100 cr, is smiling ear to ear now. This one is a relief for him, we hope.

While the movie was always expected to do a business in the bracket of 27-29 cr, the trend on the actual day of release was a pleasant surprise for everyone. It was humongous!

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The advance booking rate of the third installment of the ‘Dhoom franchise’ was a never-seen-before thing. It was historic, managing 95-100% occupancy across the country. And since the movie was a quality product, it ensured a great word of mouth. Having the widest released ever (4500 plus screens in domestic market), the action-thriller was heading to get a monstrous start.

Though the cold (weather) wave put some dent to the collections, ‘Dhoom:3′ managed to surpass that too. The evening and night shows were in sync with the morning shows, houseful.

The movie has taken box-office by storm! No, hurricane!

Now the big question is, will it surpass the weekend collections of ‘Chennai Express’? Lets analyse.

The SRK-Deepika starrer had collected 100.42 cr (including paid previews, which ‘Dhoom:3′ didn’t have) in the first weekend. Will the latest chapter in ‘Dhoom’ series exceed CE’s collections? We say yes! It has the chances. A gradual increase in number of foothalls on Saturday and Sunday has always been a trend for movies with good word of mouth. ‘Dhoom:3′ has it.

Initial reports suggest that Saturday will fetch bigger numbers than Friday; Sunday is expected to pass by the both days. Sunady’s collection may surpass the highest single day collection too; ‘Krrish 3 ‘ had collected 35.91 cr.

So yes, the movie has a solid chance. Mr. Perfectionist has cast his magic yet again.

This year will end with a Dhoom, literally!

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