Choosing the right release date is really becoming important for all producers in Bollywood because the collection of the movie might depend on when the movie is about to release. If you take a look at the trend even top producers like Karan Johar and Aamir Khan are very particular about when they want to release their new movies. Rascals produced by Sanjay Dutt, Sanjay Ahluwalia and Vinay Choksey is one such movie that might not have done well but they have released their movie at the right time when there was no competition.
Although, Rascals have not been able to get positive reviews from most of the critics and even audiences but trends have shown that the movie is getting good collection from all urban cities because the movie has been released on Dashehra festival. People all over India are already in festive mood and therefore they prefer to go for some comedy movies rather than going for some romantic family drama like Love Breakups Zindagi which is very slow and boring as well. Rascals is directed by David Dhawan and therefore people are already aware that it would be a whacky comedy no matter the movie is script-less.
The box office collections for Rascals is not really impressive but the producers are not going to hit the loss because most of the multiplexes have 80% occupancy which is good for the producers. The only factor that is keeping the audiences to buy tickets for Rascals is that is has a good combination of Sanjay Dutt and Ajay Devgn who is already good at his comic timing. David Dhawan is directing his movie after long time and there are many people who love watching some movies made earlier by David Dhawan. However, next week is going to be a tough one as Aazaan and Mod get into the competition.