The marketing strategy of the movie is as important as the script of the movie because without proper promotions and marketing one can never make a hit film these days. Shah Rukh Khan is well known for his marketing ideas and he always comes up with something more interesting all the time. Shah Rukh Khan’s Ra One was already in the news for quite some time now because of the amount of money that has been invested and for the kind of special effects and sounds effects that have been used to make the movie experience feel international.
On the other hand, SRK has made sure that more and more audiences know about the release of the movie and therefore the movie is being promoted on internet sites like YouTube for the very first time. Now that the movie has been released it looks like the SRK gamble has paid off and people are flocking into cinema halls since its festival season in India and many other Indians celebrate the same festivals in other countries as well. Ra One is definitely making good collection all over India and in most of the cinema halls the occupancy percentage is 95% to 100% because people are really excited to watch SRK in action.
One of the main reasons behind the huge box office collection is that Shah Rukh Khan has worked hard to release it in various cinema halls and multiplexes across the globe. This means that more prints are being released worldwide. The movie is all about SRK in super hero form and action and it is dedicated for kids. Since there is no other movie releasing soon it looks like Ra One will capture the attention of the audiences in the next week as well until Ranbir’s Rockstar is being released.
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