The promotions of the movie are very much important to the movie makers like oxygen required for breathing. Today, the fate of the movie heavily depends on the promotions of the movie and therefore producers are very keen about making better promotions in less money. Although, some producers like Shah Rukh Khan and Aditya Chopra believe that they should spend more money on their promotions because better promotions would bring them more audiences and therefore business is better. The Saheb Biwi Aur Gangster producers think the other way around.
The producers are already aware that they are releasing their movie at the wrong time because they have many other movies releasing at the same time. The movie will clash with other hit movies like Force, Hum Tum Shabana, Chargesheet and Tere Mere Phere. This means that they will have to do better promotions to get some attention of the audiences. Hence, Saheb Biwi Aur Gangster producers are targeting the smaller towns and cities which might provide them with collections that they require. The director and producers of the movie said that since the movie is all about gangs in smaller towns the audience will be able to connect with the story.
To make their movies better producer Sunil Bohra has decided to come up with the movie baarat where they put up posters on the camel back and go around cities. They have hired few camels and horses and even rickshaws so that they can go around the city at all times and promote the movie. The promotional baaraat is definitely working as many people stand in the middle of the road and think about what is going on when they finally realize that it is just a promotion of the movie. The baaraat is already going around cities like Chandigarh, Jodhpur, Pali and Marwar.