There are many ways to promote a movie and producers and directors are always thinking about different ways to promote their movie, but looks like Bollywood producers have found another good way to promote their movie without giving any name to their movie. Shahid Kapoor and Priyanka Chopra will be seen together again after Kaminey in Kunal Kohli’s next movie but so far they have not decided the title of the film which is what creates all the confusion, but it looks like that creating confusion is the way to promote films in the near future.
Many Bollywood celebrities feel that this is the same kind of technique that was used in the golden days because there was not much media then and therefore the producers never revealed the name of their movies while they were under production. However, things have changed now and the media is always looking for some piece of news. Hence, producers and directors decide not to name their movie because it creates a lot of buzz around. The makers would then come up with some name and see if the title of the movie creates some news, if they don’t think it’s happening they can always change the name.
Just a few months ago the dramatic thriller starring Aamir Khan, Kareena Kapoor and Rani Mukherji was called Dhuaan but later on the name was finalized as Talaash. At the moment the Shahid Priyanka starrer has many names like Muqtasar, Teri Meri Kahani, Janam Janam Ka Saath but the producers still want better titles that can be used for the movie. Kunal Kohli said that they have not finalized the name of the movie yet because they are not satisfied with the titles that they have come up. However, it looks like that they are just playing name games with the movie promotion.