Mumbai: ETC channel is the much-watched and loved channel among the masses since it confers the audiences with songs, movie trailers, promos, gossips, inside news of the industry, celebs interviews and what’s not. The channel is now going to air the ETC Bollywood Business Award 2011 tonight on the channel on 9th January 2012.
Bollywood filmmakers invested huge chunk of monies last year on making films and we have witnessed the super big-budgeted movies made in Hindi filmdom in 2011. Around 120 movies were released in Bollywood in 2011 and five movies were what made the endless collections at the domestic box office i.e. more than INR 100 crores each. And these five films include Ready (Salman Khan and Asin), Bodyguard (Salman Khan and Kareena Kapoor), Singham (Ajay Devgan and Kajol Agarwal) and Ra.One (Shah Rukh Khan and Kareena Kapoor).
Other blockbusters which made less than INR 100 crores business in India include The Dirty Picture (Vidya Balan and Emraan Hashmi making around INR 80 crores domestically), Zindagi Na Milegi Dobara (Farhan Akhtar, Hrithik Roshan and Abhay Deol making INR 90 crores in India) and Rockstar (Ranbir Kapoor and Nargis Fakhri collecting INR 67 crores domestically).
The film industry in total made the collections of INR 1740 crores from domestic box office collections and if overseas business and satellite rights are collected, Bollywood churned out INR 2590 crores in 2011.
Kareena Kapoor, the highest paid actress of Bollywood, won the award ‘ETC Most Profitable Actress’ with domestic box office results of more than two hundred crores in addition to the biggest films in her kitty.
Salman Khan bagged the ETC Most Profitable Actor (India) Award whereas Shah Rukh Khan won the award ETC Most Profitable Actor (Overseas) Award.
This is the second year for ETC Business Awards and due to the popularity of the awards, this time the categories have been increased from 13 to 18. The new additions include BO Surprise Hit of the Year, Most Popular Trailer and Excellence in International Distribution, etc.