Mumbai: Actresses are fetched into the brands vastly and most of the actresses who are roped into the bigger brands are who are the leading Bollywood babes. The more their worth in the cinema industry goes up, the more their price for an endorsement rises up. Yes, that’s true! The leading heroines of the filmdom have been charging the eye-opening amounts for the endorsements. Since they know that the products sell on their names, they take the full advantage of the same in terms of bigger money from the brands. And obviously they are happily paid the bigger bucks since the brands are aware of the fact that they will recover the amount with super big sales of the item the actresses have been associated with.
Few days back, we heard and reported you about Katrina Kaif’s association with a chocolate brand ‘Choc On’ and now another leading babe of the entertainment industry – the woman with the worth as Katrina carries rather this actress is worth more than Katrina. She is Kareena Kapoor, who has been roped in to become the brand ambassador of another chocolate brand. Kareena is to turn a brand ambassador of Alpenliebe 2 Choco Eclairs. This chocolate brand has been introduced by Perfetti Van Melle India (PVMI). The reports have it that this would be Kareena Kapoor’s first endorsement for a confectionary brand. The gal is super thrilled for it. Well, she must be! After all, she charges super high for the endorsement and her bank has added super extra bucks now.
Kareena is now going to be featured in the TV commercial of the company and this ad will be shot by Ravi Udyawar. Kareena is happily looking forward for the shoot to happen. It is said that the ad will be made as per the taste of the audiences.