Rs. 6.25 crores campaign for Aamir Khan’s TV show


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Mumbai: Aamir Khan’s TV show will be a mega one and he too is taking special interest to make it super special even he has delayed the release of his upcoming film ‘Talaash’ for this show. Khan wants the show to be wonderful. He actually likes his show to beat the shows of all stars like Shah Rukh Khan, Salman Khan and Amitabh Bachchan. Since he is termed Mr. Perfectionist thus he wants the perfection in the show as well.

To make it special, Rs. 6.25 crores campaign would be done. As it is his debut TV show, he does not want to take any risk but to make it utterly different and attention-grabbing. Aamir’s fiesta will be penetrated into the masses and this is what the actor likes and in this direction Aamir wants his show to go.

Along with the channel, the authorities have blocked around 2000 slots for the promos of the broadcaster in 27 hours (from Monday 7p.m. to Tuesday 10 p.m.). And the total value of all this is around 6.25 crores. The sources claim that the amount being spent is more than any previous celebrity hosted shows.

Since Aamir is the master of doing the marketing of his film projects, the same he will doll up for his TV show. In order to have secrecy, Khan has made it sure not to shoot any promo separately. Rather he wants the footage to be taken from the show’s making. The source says that the idea of the promos slots blocking came from the channel’s authorities.

The source adds that around 2000 promo slots (from Monday to Tuesday) on all broadcasters’ channels have been blocked for the show of Mr. Perfectionist. The source also says that the amount on this work, which is around Rs. 6.25, is the highest ever for any celebrity hosted show.

For the shows of Shah Rukh Khan and Salman Khan, the initial promotion of the show cost around 2.5 crores.

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