One of the much awaited, hyped movie of the year 2011, Shah Rukh Khan’s “Ra.One” which promises to change the experience of moviegoers. For the first time, the Dolby Surround Sound 7.1 is reportedly being installed in several shopping malls and multiplexes in the run up to the science fiction of liberation. And this is not just a vain desire to be a follow-up on all the other movies technically sophisticated. SRK goes all out to ensure “Ra.One” sets a new benchmark for technical refinement in Hindi cinema.
In June, the technical team of the film, produced by Shah Rukh will be in Los Angeles to get special sound effects to make the film. These effects, never used in any cinema in India, can only be experienced fully only when the new Dolby equipment is in operation. Academy award winning sound engineer Resul Pookutty, which will also go to Los Angeles, said: “You see,” ‘Ra. One’ is not just a movie experience. Will be the first Indian film to be somewhere between a game and a movie. It requires a very unusual sound and visual quality which cine-goers will enjoy after the Dolby 7.1 surround system gets installed.” “The Dolby 7.1 format goes a long way in creating a larger-than-life experience on ‘Ra.One’. We’re looking at changing the Indian audiences’ movie-viewing experience this Diwali,” said Resul. “And for this I want to give a large part of the credit to Ramesh Sippy, who has been hands-on in supporting us in the campaign to update and modernize and sound and projection in the theatre,” he said.
Explaining the Dolby 7.1 system Resul said: “Dolby 7.1 is a new sound format which gives you two additional surround channels that ensure much wider sound compared to the present Dolby 5.1. “All the digital cinemas playing sound through their native systems and formats will now have to go through a Dolby processor which follows and standardizes the cinemas according to the ground rules of the SMPTE (the Society Of Motion Picture & Television Engineers) and ISO (International Organization For Standardization) which ensure a better movie experience for the audience.”
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